What is SMO?
Social media optimization or SMO isn't a new term or a new approach, far from it. As the Wikipedia definition of SMO explains, it's been around since 2006 when the search engine marketer Danny Sullivan first used it and Rohit Bhargava developed his 5 rules of SMO.
With many companies now having social media marketing in place, SMO is a logical next step to improve the effectiveness of social media marketing.