Bulk SMS
Publish Date: May, 02-2024
SMS marketing and IVR system services in Paramwebinfo
SMS Marketing:
Definition: SMS (Short Message Service) marketing involves sending promotional messages or alerts to customers via text messages.
Key Features:
Instant Delivery: SMS messages are delivered almost instantly, ensuring timely communication.
High Open Rates: SMS messages typically have high open rates compared to emails.
Direct Communication: Allows for direct and concise communication with customers.
Personalization: Messages can be personalized based on customer data.
Cost-Effective: Generally more affordable than traditional marketing channels.
Opt-in and Opt-out: Requires opt-in from recipients and offers easy opt-out options for compliance.
Use Cases:
Promotional offers and discounts
Order confirmations and updates
Appointment reminders
Customer surveys and feedback collection
Event notifications
IVR Services:
Definition: IVR (Interactive Voice Response) is an automated telephony system that interacts with callers, gathers information, and routes calls to the appropriate recipient.
Key Features:
Call Routing: Routes calls to the appropriate department or agent based on caller input.
Information Gathering: Collects information from callers through voice or keypad responses.
24/7 Availability: Provides round-the-clock customer service without human intervention.
Efficiency: Handles a high volume of calls simultaneously.
Personalization: Can be tailored with custom greetings and responses based on caller data.
Integration: Integrates with CRM systems for streamlined customer data management.
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